The right job posting attracts the right applicant

Would you like to have many talented and versatile candidates to choose from when looking for new employees in your company? Then you need to write a job ad that attracts the right candidates. A well-written job posting is crucial to ensure that you get exactly the employee you're looking for. Below we'll give you an overview of how to write a good job posting and a template for a job posting and job description.

‍

What should a job posting template contain?

When writing a job posting, it's important that the language is short and to the point - it shouldn't be drowned out by all the other job postings that potential candidates are scrolling through. A job posting should sell the position within reason. Below we will go through eight points that are good to include in the job posting template.

Eight points for the job posting template

1. An eye-catching headline‍
   The headline should contain the job title and capture the applicant's interest in one sentence.

2. A strong introduction
   Explain why you're looking for a new employee and the type of position. Highlight the interesting parts of the job that will be relevant to the employee you are looking for.

3. Describe both the company and the department the candidate is applying for
   Provide a brief description of the company and the department where the candidate will be based.

4. Job description
   Provide an in-depth job description where you describe the challenges and development opportunities that the job offers. Of course, you should "sell the position", but avoid making the employee feel like they're buying the cat in the bag.

5. Description of the applicant
   Describe in concrete words what type of person you are looking for. Be very clear about the skills and qualities that your future employee should have. This could be educational background, experience and personal qualifications.

6. Where is the application going?
   Once the candidate has decided to apply for the position, it should be clear where they should send their application and the application deadline.

7. Go out with a bang
   A successful job posting always includes a great ending. This is where you say goodbye to the potential candidates, so it's important that you give them a clear invitation to apply for the position one last time.

8. Contact information
   Provide the name, number and email of the relevant contact person for the job posting and the company address.

‍

Things to know when creating a job posting template

Before you start drafting a job posting template, it's a good idea to run it past the company's HR or communications department. There may be various factors that you need to consider in the job posting. It could be:

• What it can say about the workplace

• The use of images and graphics

• What you can and cannot write about the job description

Another tip is to check the company'spersonnel policy to make sure everything is in line with it.

‍

A good job ad template

A good job ad is guaranteed to be great if you follow the eight points above. To recap, it's all about targeting the job ad, structuring it correctly, using language and visual elements. We hope that the above has given you the right guidance and inspiration for an upcoming job posting template.